Most scaling advice either stops too early or starts too late. We own the gap in between.
Garage phase, co-equal cofounders, building more than selling, survival mode
Selling whatever sticks, unclear strategy, founder/CEO deciding everything, frequent chaos
Repeatable sales, experienced executors, deliberate systems, founder liberated from weeds. This is where we help you shift to.
Conquering market segments systematically, disrupting the market leader, attacking adjacencies
Achieved market leadership, defending position, managing competition, full product stack
If you're struggling to shift into 3rd gear: proven product, growing team, but execution is breaking, you're exactly who we built this for.
The market is fragmented:
Early-stage advice (Lean Startup, Zero to One) stops at product-market fit. You've already done that.
Late-stage advice (Blitzscaling, High Growth Handbook) assumes you're already systematic. You're not there yet.
Generic scaling coaches offer disconnected toolkits: better meetings, OKRs, delegation frameworks. But these don't integrate, so nothing compounds.
We don't give you fragmented tools. We build integrated systems that compound.
Your weekly operating rhythm generates inputs for quarterly planning.
Quarterly planning defines accountability metrics.
Accountability metrics surface what needs escalation.
Escalation patterns inform how to refine the operating rhythm.
When you cascade to Directors and Managers, the same systems scale—you don't need new systems per layer.
Strategic narrative and vision. Clear direction on where you're going and why it matters.
Strategic narrative, planning architecture, communication systems. Everyone pulls in the same direction.
Decision rights, commitment tracking, escalation protocols. Your exec team owns outcomes, not just tasks.
Post-PMF founders ($3-30M revenue) transform from chaotic execution to systematic team ownership.
"I freed up 80% of my time from operational firefighting"
"My team solves problems without escalating to me"
"We hit 95% of quarterly commitments (up from 40%)"
"The company runs when I take a real vacation"
"We say 'no' to protect our strategic focus—and mean it"
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Worked with unicorns: Redox (healthcare, $100M+), Scandit ($1B+ valuation), VGW (gaming, $1B+)
Successful exits: Mode (acquired by ThoughtSpot $200M+), Beekeeper (acquired by LumApps 2025)
30+ Series A-C founders coached through 3rd gear
We're not career consultants who read about startups. We're founders who scaled companies from chaos to systematic execution and lived to tell about it.
Apply to Next Cohort
Chasing individual deals, unpredictable pipeline
Clients don't know what they're buying
Every engagement is bespoke; nothing scales
Revenue is linear with hours
They apply, we select – We're the prize, not the vendor
Fixed cohort, fixed curriculum — Productized delivery
Peer learning — Founders learn from each other's execution
Scarcity creates prestige We only take 4–6 companies per cohort
Clear value ladder — Year 1 → Year 2 expansion is natural
We can't run a cohort without a clear, teachable methodology. This constraint makes us systematize what we know—and that benefits you.
Not a big funding round. Not a rockstar hire. Not one "growth hack."
As one founder who scaled to billions said: "We never found that 'silver bullet.' There was never one hire, one customer, one partner that moved us forward more than two steps. It's a grind."
Implementing clear processes and priorities
Building a trusted leadership team that owns outcomes
Facilitating honest team alignment
Taking strategic breaks to avoid burnout
Installing systems that compound (not fragment)
Once you have the right systems, that incremental progress compounds.
That's what makes the difference.
We look for:
Post-PMF companies ($5–50M revenue)
15–300 employees
Founder committed to the work (this isn't passive)
Culture fit with cohort learning model
Exec team ready for systematic change
How to apply:
Application — Submit basic info about your company and stage
Video Interview — 45-minute conversation about your 3rd gear challenges
Selection — We notify you within 1 week
Cohort Kickoff — Join your cohort of 4–6 peer companies
Timeline:
Current cohort: In progress (Q4 2025)
Next cohort: Applications open November 2025, starts January 2026
Not sure if you're ready? Book a 30-minute 3rd Gear Diagnostic (no charge) to identify where you are and what you need.
Get clarity on our cohort and systems approach.
Move from founder-driven decisions to scalable systems. Practical steps for clarity, alignment, and accountability as you grow past $5M.
![image of an expert consultant for blockchain and cryptocurrency [headshot]](https://cdn.prod.website-files.com/68ebe719b86da80bdc46013c/68ebe80998a28a84311c2e71_a6a21609-95b2-4c7c-8dbe-116d7956d552.avif)
How to help experienced leaders take full accountability and drive results at the VP level.
![[interface]](https://cdn.prod.website-files.com/68ebe719b86da80bdc46013c/68ebe80c5c3ba6dd6ff8974d_e41a626b-6a9d-4237-b9da-c99c5d4e800b.avif)
Shift from ad-hoc calls to systems that support sustainable, predictable growth.
Connect strategy to action so every team moves together toward shared outcomes.
Integrate ambition, alignment, and accountability to simplify operations and unlock scale.
Build systems that keep your company moving forward—no more constant crisis mode.
Actionable guidance for founders on letting go and empowering leaders as you grow.
Meet the experts who help founders move from chaos to clarity. Our team brings deep operational experience to drive alignment, accountability, and sustainable growth at scale.
![[team]](https://cdn.prod.website-files.com/68ebe719b86da80bdc46013c/68ebe80aa83c90fe8beaaca8_e5334c34-7f65-41a6-84c9-cacff3b66916.avif)
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What Happens When You Get 3rd Gear Right
See how founders unlocked alignment, accountability, and faster growth once they shifted into 3rd gear.
"Our coach has single-handedly leveled up our management team."
Redox (Healthcare infrastructure unicorn, $100M+ raised)
"Structured, not overloaded. Tells you exactly what a founder needs to be aware of when scaling. My takeaway was the need to shift gears along the stages proactively."
Scandit (Computer vision unicorn, $1B+ valuation)
"If you think your team is communicating well in your normal meetings then you're wrong. Our coaches can actually help your team tease out the important bits without a lot of businessy 'fluff'."
Mode (Acquired by ThoughtSpot for $200M+)
Specific Outcomes: